{"id":740,"date":"2009-06-03T11:03:30","date_gmt":"2009-06-03T15:03:30","guid":{"rendered":"http:\/\/blogs-devl.bu.edu\/bunow\/?p=740"},"modified":"2009-06-03T11:44:24","modified_gmt":"2009-06-03T15:44:24","slug":"gms-post-bankruptcy-ad-campaign","status":"publish","type":"post","link":"https:\/\/blogs-devl.bu.edu\/bunow\/2009\/06\/03\/gms-post-bankruptcy-ad-campaign\/","title":{"rendered":"GM&#8217;s post-bankruptcy ad campaign"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-754\" src=\"http:\/\/blogs-devl.bu.edu\/bunow\/files\/2009\/06\/gmx-thumb.jpg\" alt=\"gmx-thumb\" width=\"60\" height=\"58\" \/>General Motors is <a title=\"launching\" href=\"http:\/\/www.brandweek.com\/bw\/content_display\/news-and-features\/direct\/e3i372a427229d39d589b043652530d3e04\" target=\"_blank\">launching<\/a> a post-bankruptcy advertising campaign targeting network TV, the Web, and Facebook, with the hook:\u00a0 &#8220;<em>We&#8217;re not witnessing the end of the American Car.\u00a0 We&#8217;re witnessing the rebirth of the American Car<\/em>.&#8221;\u00a0 College of Communication Professor <a title=\"Christopher Cakebread\" href=\"http:\/\/www.bu.edu\/com\/about\/faculty\/christopher_cakebread.shtml\" target=\"_blank\">Christopher Cakebread<\/a>, an expert on controversial ads, can discuss GM&#8217;s gambit.<\/p>\n<p>Contact Christopher Cakebread, 617-353-3476, <a href=\"mailto:ccakebre@bu.edu\">ccakebre@bu.edu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>General Motors is launching a post-bankruptcy advertising campaign targeting network TV, the Web, and Facebook, with the hook:\u00a0 &#8220;We&#8217;re not witnessing the end of the American Car.\u00a0 We&#8217;re witnessing the rebirth of the American Car.&#8221;\u00a0 College of Communication Professor Christopher Cakebread, an expert on controversial ads, can discuss GM&#8217;s gambit. Contact Christopher Cakebread, 617-353-3476, ccakebre@bu.edu<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[76,670,897],"_links":{"self":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/740"}],"collection":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/comments?post=740"}],"version-history":[{"count":10,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/740\/revisions"}],"predecessor-version":[{"id":756,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/740\/revisions\/756"}],"wp:attachment":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/media?parent=740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/categories?post=740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/tags?post=740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}