{"id":7,"date":"2008-10-16T12:44:14","date_gmt":"2008-10-16T16:44:14","guid":{"rendered":"http:\/\/blogs-devl.bu.edu\/bunow\/?p=7"},"modified":"2009-03-18T13:33:24","modified_gmt":"2009-03-18T17:33:24","slug":"polls-and-john-mccains-attack-ads","status":"publish","type":"post","link":"https:\/\/blogs-devl.bu.edu\/bunow\/2008\/10\/16\/polls-and-john-mccains-attack-ads\/","title":{"rendered":"Polls and John McCain&#8217;s attack ads"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft\" style=\"float: left\" src=\"http:\/\/www.bu.edu\/av\/news\/experts\/photos1\/BerkovitzTobe2.jpg\" alt=\"\" width=\"112\" height=\"144\" \/><\/p>\n<p><a title=\"Tobe Berkovitz\" href=\"http:\/\/www.bu.edu\/com\/about\/faculty\/tobe_berkovitz.shtml\" target=\"_blank\"><span style=\"color: #3366ff\">Tobe Berkovitz<\/span><\/a>, Associate Dean of the\u00a0College of Communication, comments on the polls showing John McCain&#8217;s attack ads backfiring.<\/p>\n<p><em>&#8220;You can cue up the Who&#8217;s classic \u2018Won&#8217;t get fooled again,&#8217; but the press shouldn&#8217;t buy in to polls that show voter backlash against negative ads. Time after time, voter focus groups demonstrate that negative\/attack ads are hated by voters. And time after time election results demonstrate negative ads work. <\/em><\/p>\n<p><em>&#8220;The problem for McCain is he is attacking on the wrong issue (William Ayers). In an election where terrorism isn&#8217;t an issue, neither is Ayers. <\/em><\/p>\n<p><em>&#8220;Obama is also getting protection against the attack ads by the MSM that is providing the counter-punch bemoaning McCain&#8217;s advertising. Obama can punch back at McCain while decrying the tome of his opponents commercials. Lucky Obama. He&#8217;s inoculated by the clumsy campaign of his opponent and the air cover support provided by the MSM.&#8221;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tobe Berkovitz, Associate Dean of the\u00a0College of Communication, comments on the polls showing John McCain&#8217;s attack ads backfiring. &#8220;You can cue up the Who&#8217;s classic \u2018Won&#8217;t get fooled again,&#8217; but the press shouldn&#8217;t buy in to polls that show voter backlash against negative ads. Time after time, voter focus groups demonstrate that negative\/attack ads are [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[76,73,74,75,72],"_links":{"self":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/7"}],"collection":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":0,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/7\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/media?parent=7"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/categories?post=7"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/tags?post=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}