{"id":654,"date":"2009-06-01T16:14:56","date_gmt":"2009-06-01T20:14:56","guid":{"rendered":"http:\/\/blogs-devl.bu.edu\/bunow\/?p=654"},"modified":"2009-06-01T17:17:28","modified_gmt":"2009-06-01T21:17:28","slug":"rehabbing-gms-reputation","status":"publish","type":"post","link":"https:\/\/blogs-devl.bu.edu\/bunow\/2009\/06\/01\/rehabbing-gms-reputation\/","title":{"rendered":"Rehabbing GM&#8217;s reputation"},"content":{"rendered":"<p>Slipping into bankruptcy reorganization at Uncle Sam&#8217;s financial gunpoint, GM has a serious reputation problem to overcome.\u00a0 College of Communcation public relations Professor <a title=\"Peter Morrissey\" href=\"http:\/\/www.bu.edu\/com\/about\/faculty\/peter_morrissey.shtml\" target=\"_blank\">Peter Morrissey<\/a>, an expert on reputation management (helped J&amp;J on the Tylenol case) thinks GM is capable of regaining its &#8220;fierce customer loyalty&#8221; that made it the world&#8217;s leading automaker.<\/p>\n<p>Contact Peter Morrissey, 617-353-1020, <a href=\"mailto:pmorriss@bu.edu\">pmorriss@bu.edu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Slipping into bankruptcy reorganization at Uncle Sam&#8217;s financial gunpoint, GM has a serious reputation problem to overcome.\u00a0 College of Communcation public relations Professor Peter Morrissey, an expert on reputation management (helped J&amp;J on the Tylenol case) thinks GM is capable of regaining its &#8220;fierce customer loyalty&#8221; that made it the world&#8217;s leading automaker. Contact Peter [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[897,930,804],"_links":{"self":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/654"}],"collection":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/comments?post=654"}],"version-history":[{"count":8,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/654\/revisions"}],"predecessor-version":[{"id":662,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/654\/revisions\/662"}],"wp:attachment":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/media?parent=654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/categories?post=654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/tags?post=654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}