{"id":582,"date":"2009-05-29T09:23:42","date_gmt":"2009-05-29T13:23:42","guid":{"rendered":"http:\/\/blogs-devl.bu.edu\/bunow\/?p=582"},"modified":"2009-05-29T10:15:47","modified_gmt":"2009-05-29T14:15:47","slug":"learning-to-bing-it","status":"publish","type":"post","link":"https:\/\/blogs-devl.bu.edu\/bunow\/2009\/05\/29\/learning-to-bing-it\/","title":{"rendered":"Learning to &#8220;Bing&#8221; it"},"content":{"rendered":"<p>In its effort to better compete with Google, <a title=\"Microsoft is rebranding its search engine\" href=\"http:\/\/www.pcworld.com\/article\/165651\/its_official_bing_is_now_microsofts_search_engine.html\" target=\"_blank\">Microsoft is rebranding its search engine<\/a>.\u00a0 Microsoft&#8217;s &#8220;Live Search&#8221; (which used to be &#8220;MSN Search&#8221;) is now officially called &#8220;Bing&#8221; &#8212; or as Microsoft says, &#8220;the sound of found.&#8221;\u00a0 School of Management marketing Professor <a title=\"C.B. Battacharya\" href=\"http:\/\/smgnet.bu.edu\/mgmt_new\/profiles\/BhattacharyaC.B..html\" target=\"_blank\">C.B. Battacharya <\/a>can discuss the challenges of rebranding and retaining brand loyalty.<\/p>\n<p>Contact C.B. Battacharya, 617-353-5710, <a href=\"mailto:cb@bu.edu\">cb@bu.edu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In its effort to better compete with Google, Microsoft is rebranding its search engine.\u00a0 Microsoft&#8217;s &#8220;Live Search&#8221; (which used to be &#8220;MSN Search&#8221;) is now officially called &#8220;Bing&#8221; &#8212; or as Microsoft says, &#8220;the sound of found.&#8221;\u00a0 School of Management marketing Professor C.B. Battacharya can discuss the challenges of rebranding and retaining brand loyalty. Contact [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[682,983],"_links":{"self":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/582"}],"collection":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/comments?post=582"}],"version-history":[{"count":6,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/582\/revisions"}],"predecessor-version":[{"id":586,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/582\/revisions\/586"}],"wp:attachment":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/media?parent=582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/categories?post=582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/tags?post=582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}