{"id":4437,"date":"2010-02-18T13:54:20","date_gmt":"2010-02-18T18:54:20","guid":{"rendered":"http:\/\/blogs-devl.bu.edu\/bunow\/?p=4437"},"modified":"2011-01-20T16:42:45","modified_gmt":"2011-01-20T21:42:45","slug":"tiger-finally-speaks","status":"publish","type":"post","link":"https:\/\/blogs-devl.bu.edu\/bunow\/2010\/02\/18\/tiger-finally-speaks\/","title":{"rendered":"Tiger will finally speak"},"content":{"rendered":"<p>T<img loading=\"lazy\" class=\"alignleft size-thumbnail wp-image-4438\" src=\"http:\/\/blogs-devl.bu.edu\/bunow\/files\/2010\/02\/tiger-woods-sad-150x150.jpg\" alt=\"tiger-woods-sad\" width=\"150\" height=\"150\" \/>iger Woods, who has been in hiding for the past three months, will speak publicly for the first time tomorrow, marking the beginning of what his agent calls &#8220;the process of making amends.&#8221;\u00a0\u00a0What does this mean for the golf legend with the once squeaky-clean image? \u00a0<a href=\"http:\/\/www.bu.edu\/com\/about\/faculty\/frank_shorr.shtml\">Frank Shorr<\/a>, professor of sports journalism and director of the <a href=\"http:\/\/www.bu.edu\/com\/sports_institute\/\">Boston University Sports Institute<\/a>, and <a href=\"http:\/\/www.bu.edu\/com\/about\/faculty\/peter_morrissey.shtml\">Peter Morrissey<\/a>, a veteran PR and reputation management expert, give their ideas:<\/p>\n<p><strong>Shorr: <\/strong><em>\u201cThis is Tiger being Tiger\u2026trying to limit his access at every turn. \u00a0If he thinks he can do one news conference with a handful of reporters, picked by his own people, he\u2019s in for a shock when he hits the golf course for the first time.\u00a0 The media will hound him and you\u2019re going to see the fans very vocal on the situation &#8211; and much of it won\u2019t be positive.\u00a0 But, he is obviously positioning himself for a return to competitive play.&#8221;<\/em><\/p>\n<p><strong>Morrissey:<\/strong> <em> &#8220;It&#8217;s funny how both Tiger Woods and Toyota appear to be pushing the edges of the forgiveness envelope with the public. Public figures and public companies always want to get bad news behind them. They want to apologize and move on, but they forget an important phychological and human healing factor &#8212; people forgive and forget on their terms.&#8221;<\/em><\/p>\n<p>Contact: Frank Shorr, 617-353-5163, <a href=\"fshorr@bu.edu\">fshorr@bu.edu<\/a><\/p>\n<p>Contact: Peter Morrissey, 617-353-1020, <a href=\"pmorriss@bu.edu\">pmorriss@bu.edu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tiger Woods, who has been in hiding for the past three months, will speak publicly for the first time tomorrow, marking the beginning of what his agent calls &#8220;the process of making amends.&#8221;\u00a0\u00a0What does this mean for the golf legend with the once squeaky-clean image? \u00a0Frank Shorr, professor of sports journalism and director of the [&hellip;]<\/p>\n","protected":false},"author":606,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4491],"tags":[459,2405],"_links":{"self":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/4437"}],"collection":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/users\/606"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/comments?post=4437"}],"version-history":[{"count":9,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/4437\/revisions"}],"predecessor-version":[{"id":7882,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/4437\/revisions\/7882"}],"wp:attachment":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/media?parent=4437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/categories?post=4437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/tags?post=4437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}