{"id":3999,"date":"2009-12-16T18:04:21","date_gmt":"2009-12-16T23:04:21","guid":{"rendered":"http:\/\/blogs-devl.bu.edu\/bunow\/?p=3999"},"modified":"2011-02-17T16:44:26","modified_gmt":"2011-02-17T21:44:26","slug":"whats-next-for-tiger","status":"publish","type":"post","link":"https:\/\/blogs-devl.bu.edu\/bunow\/2009\/12\/16\/whats-next-for-tiger\/","title":{"rendered":"What&#8217;s next for Tiger?"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft size-thumbnail wp-image-4000\" src=\"http:\/\/blogs-devl.bu.edu\/bunow\/files\/2009\/12\/Tiger-Woods-2-150x150.jpg\" alt=\"US OPEN\" width=\"150\" height=\"150\" \/>Corporate sponsors are taking the Tiger Woods&#8217; episode as a chance to <a title=\"rethink\" href=\"http:\/\/www.reuters.com\/article\/idUSTRE5BF49C20091216\" target=\"_blank\">rethink<\/a> the value they may be getting for celebrity endorsers.\u00a0 Meantime, public-relations Professor <a title=\"Peter Morrissey\" href=\"http:\/\/www.bu.edu\/com\/about\/faculty\/peter_morrissey.shtml\" target=\"_blank\">Peter Morrissey<\/a>, an expert in reputation management, says Tiger has to wait for this to bottom out and avoid the tendancy to act like a victim.<\/p>\n<p><em>&#8220;History will record if he is a hero, a villain or a tragic figure.\u00a0But even fallen heroes can be re-made to live again. It will just take time. The main thing Tiger is fighting is a sense of betrayal and mistrust. He will need to earn these back.&#8221;<\/em><\/p>\n<p>Contact Peter Morrissey, 617-353-1020, <a href=\"mailto:pmorriss@bu.edu\">pmorriss@bu.edu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corporate sponsors are taking the Tiger Woods&#8217; episode as a chance to rethink the value they may be getting for celebrity endorsers.\u00a0 Meantime, public-relations Professor Peter Morrissey, an expert in reputation management, says Tiger has to wait for this to bottom out and avoid the tendancy to act like a victim. &#8220;History will record if [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4491],"tags":[459,498,2405],"_links":{"self":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/3999"}],"collection":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/comments?post=3999"}],"version-history":[{"count":4,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/3999\/revisions"}],"predecessor-version":[{"id":8235,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/3999\/revisions\/8235"}],"wp:attachment":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/media?parent=3999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/categories?post=3999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/tags?post=3999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}