{"id":3902,"date":"2009-12-09T10:33:55","date_gmt":"2009-12-09T15:33:55","guid":{"rendered":"http:\/\/blogs-devl.bu.edu\/bunow\/?p=3902"},"modified":"2011-02-17T16:46:01","modified_gmt":"2011-02-17T21:46:01","slug":"tigers-image-rehabilitation","status":"publish","type":"post","link":"https:\/\/blogs-devl.bu.edu\/bunow\/2009\/12\/09\/tigers-image-rehabilitation\/","title":{"rendered":"Tiger&#8217;s image rehabilitation"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignright size-thumbnail wp-image-3903\" src=\"http:\/\/blogs-devl.bu.edu\/bunow\/files\/2009\/12\/Tiger-Woods-150x150.jpg\" alt=\"Tiger Woods\" width=\"150\" height=\"150\" \/>Tiger Woods has avoided the public since the Nov. 27 SUV crash at his home,\u00a0even though he&#8217;s become a <a title=\"staple\" href=\"http:\/\/www.nytimes.com\/2009\/12\/09\/sports\/golf\/09tiger.html?hpw=&amp;pagewanted=print\" target=\"_blank\">staple<\/a> of newscasts and late-night comedy put-downs.\u00a0 PR Professor <a title=\"Peter Morrissey\" href=\"http:\/\/www.bu.edu\/com\/about\/faculty\/peter_morrissey.shtml\" target=\"_blank\">Peter Morrissey<\/a>, a crisis-communication expert who worked on the Tylenol case, suggests Tiger must carefully pick his public appearances, take care of family matters, don&#8217;t blame the media, be humble and self-effacing, and keep winning golf tournaments.<\/p>\n<p><em>&#8220;Tiger may actually benefit from this in that his image is not as a perfectionist, but as person that is mortal and fallible.\u00a0 He must remember that even the worse sins and faults are forgiven over time and this controversy will fade.&#8221;<\/em><\/p>\n<p>Contact Peter Morrissey, 617-353-1020, <a href=\"mailto:pmorriss@bu.edu\">pmorriss@bu.edu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tiger Woods has avoided the public since the Nov. 27 SUV crash at his home,\u00a0even though he&#8217;s become a staple of newscasts and late-night comedy put-downs.\u00a0 PR Professor Peter Morrissey, a crisis-communication expert who worked on the Tylenol case, suggests Tiger must carefully pick his public appearances, take care of family matters, don&#8217;t blame the [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4491],"tags":[459,498,2405],"_links":{"self":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/3902"}],"collection":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/comments?post=3902"}],"version-history":[{"count":5,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/3902\/revisions"}],"predecessor-version":[{"id":8251,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/3902\/revisions\/8251"}],"wp:attachment":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/media?parent=3902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/categories?post=3902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/tags?post=3902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}