{"id":3787,"date":"2009-11-18T13:07:38","date_gmt":"2009-11-18T18:07:38","guid":{"rendered":"http:\/\/blogs-devl.bu.edu\/bunow\/?p=3787"},"modified":"2011-02-17T16:50:40","modified_gmt":"2011-02-17T21:50:40","slug":"att-v-verizon-in-ad-war","status":"publish","type":"post","link":"https:\/\/blogs-devl.bu.edu\/bunow\/2009\/11\/18\/att-v-verizon-in-ad-war\/","title":{"rendered":"AT&amp;T v. Verizon in ad war"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft size-thumbnail wp-image-3788\" src=\"http:\/\/blogs-devl.bu.edu\/bunow\/files\/2009\/11\/iPhone-150x150.jpg\" alt=\"iPhone\" width=\"120\" height=\"120\" \/>AT&amp;T is <a title=\"suing\" href=\"http:\/\/www.nypost.com\/p\/news\/business\/at_blue_over_ad_qh49P9hYVB9H1JfALdnGWN\" target=\"_blank\">suing<\/a> Verizon over its new &#8220;There&#8217;s a Map for That&#8221; TV ads, claiming they are\u00a0mislead consumers about AT&amp;T&#8217;s 3G coverage area.\u00a0 And Verizon is countersuing.\u00a0 Public relations Professor <a title=\"Peter Morrissey\" href=\"http:\/\/www.bu.edu\/com\/about\/faculty\/peter_morrissey.shtml\" target=\"_blank\">Peter Morrissey<\/a> says AT&amp;T, which has the exclusive iPhone contract,\u00a0is just protecting and defending their brand\u00a0 and advantage against a lesser competitor.<\/p>\n<p><em>&#8220;This is a typical tactic for Verizon: If you don\u2019t have the tool (the iPhone) then you attack what the tool needs to be successful (the network).\u00a0 Customers want what AT&amp;T has and Verizon is playing catch-up until they can get an iPhone relationship which is still rumored but a long way off.&#8221;<\/em><\/p>\n<p>Contact Peter Morrissey, 617-353-1020, <a href=\"mailto:pmorriss@bu.edu\">pmorriss@bu.edu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AT&amp;T is suing Verizon over its new &#8220;There&#8217;s a Map for That&#8221; TV ads, claiming they are\u00a0mislead consumers about AT&amp;T&#8217;s 3G coverage area.\u00a0 And Verizon is countersuing.\u00a0 Public relations Professor Peter Morrissey says AT&amp;T, which has the exclusive iPhone contract,\u00a0is just protecting and defending their brand\u00a0 and advantage against a lesser competitor. &#8220;This is a [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4491],"tags":[],"_links":{"self":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/3787"}],"collection":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/comments?post=3787"}],"version-history":[{"count":7,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/3787\/revisions"}],"predecessor-version":[{"id":8287,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/3787\/revisions\/8287"}],"wp:attachment":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/media?parent=3787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/categories?post=3787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/tags?post=3787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}