{"id":3526,"date":"2009-10-27T15:44:23","date_gmt":"2009-10-27T19:44:23","guid":{"rendered":"http:\/\/blogs-devl.bu.edu\/bunow\/?p=3526"},"modified":"2011-02-24T14:49:45","modified_gmt":"2011-02-24T19:49:45","slug":"technology-ad-blitz-under-way","status":"publish","type":"post","link":"https:\/\/blogs-devl.bu.edu\/bunow\/2009\/10\/27\/technology-ad-blitz-under-way\/","title":{"rendered":"Technology ad blitz under way"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-3574\" src=\"http:\/\/blogs-devl.bu.edu\/bunow\/files\/2009\/10\/appppley.jpg\" alt=\"appppley\" width=\"246\" height=\"318\" srcset=\"https:\/\/blogs-devl.bu.edu\/bunow\/files\/2009\/10\/appppley.jpg 246w, https:\/\/blogs-devl.bu.edu\/bunow\/files\/2009\/10\/appppley-232x300.jpg 232w\" sizes=\"(max-width: 246px) 100vw, 246px\" \/>Many technology companies\u00a0facing timid customers and increasing competition\u00a0&#8212; e.g., Google, Yahoo, Microsoft, Cisco, and for the first time Juniper Networks &#8212; are <a title=\"ramping up\" href=\"http:\/\/online.wsj.com\/article\/SB20001424052748704754804574494290698479688.html#mod=todays_us_marketplace\" target=\"_blank\">ramping up <\/a>advertising campaigns.\u00a0 Advertising Professor <a title=\"John Verret\" href=\"http:\/\/www.bu.edu\/com\/about\/faculty\/john_verret.shtml\" target=\"_blank\">John Verret<\/a>, a 40-year veteran of the ad business, says they can thank Apple for showing that great messages, widely disseminated, build great markets.<\/p>\n<p><em>&#8220;All the tech\/Internet brands are going to try to \u2018out Apple\u2019 one another.\u00a0 This will be fun \u2013 and it\u2019s a great sign for the economy.&#8221;<\/em><\/p>\n<p>Contact John Verret, 617-353-7737, <a href=\"mailto:jverret@bu.edu\">jverret@bu.edu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many technology companies\u00a0facing timid customers and increasing competition\u00a0&#8212; e.g., Google, Yahoo, Microsoft, Cisco, and for the first time Juniper Networks &#8212; are ramping up advertising campaigns.\u00a0 Advertising Professor John Verret, a 40-year veteran of the ad business, says they can thank Apple for showing that great messages, widely disseminated, build great markets. &#8220;All the tech\/Internet [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4491,1],"tags":[76,1119,644],"_links":{"self":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/3526"}],"collection":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/comments?post=3526"}],"version-history":[{"count":7,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/3526\/revisions"}],"predecessor-version":[{"id":8387,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/3526\/revisions\/8387"}],"wp:attachment":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/media?parent=3526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/categories?post=3526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/tags?post=3526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}