{"id":3484,"date":"2009-10-21T13:53:24","date_gmt":"2009-10-21T17:53:24","guid":{"rendered":"http:\/\/blogs-devl.bu.edu\/bunow\/?p=3484"},"modified":"2009-11-02T15:11:44","modified_gmt":"2009-11-02T19:11:44","slug":"auto-brand-loyality-fading","status":"publish","type":"post","link":"https:\/\/blogs-devl.bu.edu\/bunow\/2009\/10\/21\/auto-brand-loyality-fading\/","title":{"rendered":"Auto brand loyality fading"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignright size-medium wp-image-3590\" src=\"http:\/\/blogs-devl.bu.edu\/bunow\/files\/2009\/10\/cars-300x225.jpg\" alt=\"cars\" width=\"300\" height=\"225\" srcset=\"https:\/\/blogs-devl.bu.edu\/bunow\/files\/2009\/10\/cars-300x225.jpg 300w, https:\/\/blogs-devl.bu.edu\/bunow\/files\/2009\/10\/cars.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Whereas in the 1980s nearly four in five Americans were repeat buyers of the same brand of automobile, a new <a title=\"survey\" href=\"http:\/\/www.nytimes.com\/2009\/10\/21\/business\/21auto.html?_r=2&amp;ref=todayspaper&amp;pagewanted=print\" target=\"_blank\">survey<\/a> shows only 20 percent show such loyalty today.\u00a0 School of Management marketing Professor <a title=\"Shuba Srinivasan\" href=\"http:\/\/smgnet.bu.edu\/mgmt_new\/profiles\/SrinivasanShuba.html\" target=\"_blank\">Shuba Srinivasan<\/a>, who studies auto-industry marketing, says increased reliance on sales promotions is partly to blame.<\/p>\n<p><em>&#8220;Over the last decade, the auto industry has seen an excessive reliance on sales promotions rather than an emphasis on &#8216;getting the products right&#8217; through innovations.\u00a0\u00a0In fact, promotion escalation can lead to erosion in brand loyalty in the long run.&#8221;<\/em><\/p>\n<p>Contact Shuba Srinivasan, 617-353-5978, <a href=\"mailto:ssrini@bu.edu\">ssrini@bu.edu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whereas in the 1980s nearly four in five Americans were repeat buyers of the same brand of automobile, a new survey shows only 20 percent show such loyalty today.\u00a0 School of Management marketing Professor Shuba Srinivasan, who studies auto-industry marketing, says increased reliance on sales promotions is partly to blame. &#8220;Over the last decade, the [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[217,1905,1919],"_links":{"self":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/3484"}],"collection":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/comments?post=3484"}],"version-history":[{"count":5,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/3484\/revisions"}],"predecessor-version":[{"id":3488,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/3484\/revisions\/3488"}],"wp:attachment":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/media?parent=3484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/categories?post=3484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/tags?post=3484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}