{"id":3122,"date":"2009-09-11T11:59:38","date_gmt":"2009-09-11T15:59:38","guid":{"rendered":"http:\/\/blogs-devl.bu.edu\/bunow\/?p=3122"},"modified":"2009-09-11T11:59:38","modified_gmt":"2009-09-11T15:59:38","slug":"gms-money-back-offer","status":"publish","type":"post","link":"https:\/\/blogs-devl.bu.edu\/bunow\/2009\/09\/11\/gms-money-back-offer\/","title":{"rendered":"GM&#8217;s money-back offer"},"content":{"rendered":"<p>Post-bankruptcy General Motors is launching a new &#8220;May the Best Car Win&#8221; <a title=\"marketing campaign\" href=\"http:\/\/www.nytimes.com\/aponline\/2009\/09\/10\/business\/AP-US-GM-Vehicle-Refunds.html?scp=5&amp;sq=%22General%20Motors%22&amp;st=cse\" target=\"_blank\">marketing campaign <\/a>with a money-back offer aimed at luring back customers.\u00a0 School of Management marketing Professor <a title=\"Shuba Srinivasan\" href=\"http:\/\/smgnet.bu.edu\/mgmt_new\/profiles\/SrinivasanShuba.html\" target=\"_blank\">Shuba Srinivasan <\/a>says the campaign should create buzz but likely will have a low rate of return.<\/p>\n<p><em>&#8220;This offer could serve to reassure prospective car buyers already considering GM models, but is unlikely to resonate with people who aren&#8217;t willing to consider GM vehicles.&#8221;<\/em><\/p>\n<p>Contact Shuba Srinivasan, 617-353-5978, <a href=\"mailto:ssrini@bu.edu\">ssrini@bu.edu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Post-bankruptcy General Motors is launching a new &#8220;May the Best Car Win&#8221; marketing campaign with a money-back offer aimed at luring back customers.\u00a0 School of Management marketing Professor Shuba Srinivasan says the campaign should create buzz but likely will have a low rate of return. &#8220;This offer could serve to reassure prospective car buyers already [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/3122"}],"collection":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/comments?post=3122"}],"version-history":[{"count":3,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/3122\/revisions"}],"predecessor-version":[{"id":3125,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/3122\/revisions\/3125"}],"wp:attachment":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/media?parent=3122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/categories?post=3122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/tags?post=3122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}