{"id":2673,"date":"2009-08-05T11:23:43","date_gmt":"2009-08-05T15:23:43","guid":{"rendered":"http:\/\/blogs-devl.bu.edu\/bunow\/?p=2673"},"modified":"2009-08-05T16:22:15","modified_gmt":"2009-08-05T20:22:15","slug":"nbc-banking-on-leno","status":"publish","type":"post","link":"https:\/\/blogs-devl.bu.edu\/bunow\/2009\/08\/05\/nbc-banking-on-leno\/","title":{"rendered":"NBC banking on Leno"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignright size-thumbnail wp-image-2674\" src=\"http:\/\/blogs-devl.bu.edu\/bunow\/files\/2009\/08\/nbc-logo-150x150.jpg\" alt=\"nbc-logo\" width=\"81\" height=\"81\" srcset=\"https:\/\/blogs-devl.bu.edu\/bunow\/files\/2009\/08\/nbc-logo-150x150.jpg 150w, https:\/\/blogs-devl.bu.edu\/bunow\/files\/2009\/08\/nbc-logo-300x300.jpg 300w, https:\/\/blogs-devl.bu.edu\/bunow\/files\/2009\/08\/nbc-logo.jpg 432w\" sizes=\"(max-width: 81px) 100vw, 81px\" \/>In the run-up to NBC launching &#8220;The Jay Leno Show&#8221; 5-nights a week in prime time come September, the network is <a title=\"flooding\" href=\"http:\/\/www.nytimes.com\/2009\/08\/05\/business\/media\/05adco.html\" target=\"_blank\">flooding<\/a> the advertising marketplace &#8212; TV, movie theaters, billboards, on airplanes, in gyms, elevators, even taxi cabs &#8212; with promotions for the show.\u00a0 College of Communication advertising Professor <a title=\"Sue Parenio\" href=\"http:\/\/www.bu.edu\/com\/about\/faculty\/sue_parenio.shtml\" target=\"_blank\">Sue Parenio <\/a>can discuss the\u00a0unprecedented nature of promoting such a first-of-its-kind production.<\/p>\n<p>Contact Sue Parenio, 617-353-8066, <a href=\"mailto:suepar@bu.edu\">suepar@bu.edu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the run-up to NBC launching &#8220;The Jay Leno Show&#8221; 5-nights a week in prime time come September, the network is flooding the advertising marketplace &#8212; TV, movie theaters, billboards, on airplanes, in gyms, elevators, even taxi cabs &#8212; with promotions for the show.\u00a0 College of Communication advertising Professor Sue Parenio can discuss the\u00a0unprecedented nature [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[76,719,717],"_links":{"self":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/2673"}],"collection":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/comments?post=2673"}],"version-history":[{"count":5,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/2673\/revisions"}],"predecessor-version":[{"id":2680,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/2673\/revisions\/2680"}],"wp:attachment":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/media?parent=2673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/categories?post=2673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/tags?post=2673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}