{"id":2653,"date":"2009-08-04T15:59:06","date_gmt":"2009-08-04T19:59:06","guid":{"rendered":"http:\/\/blogs-devl.bu.edu\/bunow\/?p=2653"},"modified":"2009-08-04T15:59:06","modified_gmt":"2009-08-04T19:59:06","slug":"radio-shack-becomes-the-shack","status":"publish","type":"post","link":"https:\/\/blogs-devl.bu.edu\/bunow\/2009\/08\/04\/radio-shack-becomes-the-shack\/","title":{"rendered":"Radio Shack becomes &#8220;The Shack&#8221;"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-2658\" src=\"http:\/\/blogs-devl.bu.edu\/bunow\/files\/2009\/08\/radio-shack-logo1.jpg\" alt=\"radio-shack-logo1\" width=\"147\" height=\"91\" \/>Looking to present a fresh face and\u00a0new image\u00a0as it focuses more on selling wireless products, Radio Shack is unveiling its <a title=\"new brand\" href=\"http:\/\/www.informationweek.com\/news\/showArticle.jhtml?articleID=218900584\" target=\"_blank\">new brand <\/a>this week:\u00a0 &#8220;The Shack&#8221; &#8212; dropping &#8220;Radio&#8221; from the brand name.\u00a0 School of Management Professor <a title=\"C.B. Bhattacharya\" href=\"http:\/\/smgnet.bu.edu\/mgmt_new\/profiles\/BhattacharyaC.B..html\" target=\"_blank\">C.B. Bhattacharya<\/a>, a branding expert, says the shift makes sense.<\/p>\n<p><em>&#8220;There may be some consumer confusion in the immediate term, but in the long run the company will be better off.\u00a0 Kids who are 6 or 7 years old today will grow up knowing it as The Shack, and they are the ones who are going to spend money on gadgets and gizmos of the future.&#8221;<\/em><\/p>\n<p>Contact C.B. Bhattacharya, 617-353-5710, <a href=\"mailto:cb@bu.edu\">cb@bu.edu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking to present a fresh face and\u00a0new image\u00a0as it focuses more on selling wireless products, Radio Shack is unveiling its new brand this week:\u00a0 &#8220;The Shack&#8221; &#8212; dropping &#8220;Radio&#8221; from the brand name.\u00a0 School of Management Professor C.B. Bhattacharya, a branding expert, says the shift makes sense. &#8220;There may be some consumer confusion in the [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[1352,1551,1552],"_links":{"self":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/2653"}],"collection":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/comments?post=2653"}],"version-history":[{"count":4,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/2653\/revisions"}],"predecessor-version":[{"id":2661,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/2653\/revisions\/2661"}],"wp:attachment":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/media?parent=2653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/categories?post=2653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/tags?post=2653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}