{"id":228,"date":"2009-03-27T14:58:31","date_gmt":"2009-03-27T18:58:31","guid":{"rendered":"http:\/\/blogs-devl.bu.edu\/bunow\/?p=228"},"modified":"2009-03-30T19:50:09","modified_gmt":"2009-03-30T23:50:09","slug":"microsofts-new-pc-beats-mac-ad-a-no-brainer","status":"publish","type":"post","link":"https:\/\/blogs-devl.bu.edu\/bunow\/2009\/03\/27\/microsofts-new-pc-beats-mac-ad-a-no-brainer\/","title":{"rendered":"Microsoft&#8217;s new &#8220;PC-beats-Mac&#8221; ad a &#8220;no-brainer&#8221;"},"content":{"rendered":"<p>Advertising Professor <a title=\"Tom Fauls\" href=\"http:\/\/www.bu.edu\/com\/about\/faculty\/thomas_fauls.shtml\" target=\"_blank\">Tom Fauls<\/a>, a veteran of the ad industry, says Microsoft&#8217;s new advertising strategy emphasizing the lower cost of Windows PCs vs. Macs, is smart but may not gain much.<\/p>\n<p><em>&#8220;For Microsoft to leverage the value issue in the depths of the recession is a no-brainer.\u00a0 This new spot is far less painful than previous campaigns (the Seinfeld-Gates spots are still wince-worthy, even as a memory).<\/em><\/p>\n<p><em>&#8220;But the new campaign reinforces the status quo.\u00a0 Macs aren&#8217;t for everyone because you do need more money, and it helps to be confidant and cool.\u00a0 Apple doesn&#8217;t have the sales volume, but their more exclusive brand lets them keep those higher prices (and margins).\u00a0<\/em><\/p>\n<p><em>&#8220;The Microsoft campaign may be strengthening Mac&#8217;s grand attributes while driving a few more low-profit-margin PC sales.&#8221;<\/em><\/p>\n<p>Contact Tom Fauls, 617-353-2355, <a href=\"mailto:tfauls@bu.edu\">tfauls@bu.edu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising Professor Tom Fauls, a veteran of the ad industry, says Microsoft&#8217;s new advertising strategy emphasizing the lower cost of Windows PCs vs. Macs, is smart but may not gain much. &#8220;For Microsoft to leverage the value issue in the depths of the recession is a no-brainer.\u00a0 This new spot is far less painful than [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[76,694,682],"_links":{"self":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/228"}],"collection":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/comments?post=228"}],"version-history":[{"count":0,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/228\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/media?parent=228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/categories?post=228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/tags?post=228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}