{"id":1718,"date":"2009-06-25T09:27:46","date_gmt":"2009-06-25T13:27:46","guid":{"rendered":"http:\/\/blogs-devl.bu.edu\/bunow\/?p=1718"},"modified":"2009-06-25T09:36:36","modified_gmt":"2009-06-25T13:36:36","slug":"report-new-yahoo-branding-coming","status":"publish","type":"post","link":"https:\/\/blogs-devl.bu.edu\/bunow\/2009\/06\/25\/report-new-yahoo-branding-coming\/","title":{"rendered":"Report: New Yahoo branding coming"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-1729\" src=\"http:\/\/blogs-devl.bu.edu\/bunow\/files\/2009\/06\/yahoo-logo.jpg\" alt=\"yahoo-logo\" width=\"139\" height=\"90\" \/>The <em>Wall Street Journal<\/em> <a title=\"reports\" href=\"http:\/\/kara.allthingsd.com\/20090624\/exclusive-yahoo-working-on-major-brand-overhaul-please-no-more-yodeling\/\" target=\"_blank\">reports<\/a> that Yahoo is working on a &#8220;massive&#8221; effort to overhaul the Internet search company&#8217;s brand.\u00a0 School of Management Professor <a title=\"Susan Fournier\" href=\"http:\/\/smgnet.bu.edu\/mgmt_new\/profiles\/FournierSusan.html\" target=\"_blank\">Susan Fournier<\/a>, an expert on branding, can offer insight about the strategy and tactics of such major re-branding initiatives.<\/p>\n<p>Contact Susan Fournier, 617-353-2773, <a href=\"mailto:fournism@bu.edu\">fournism@bu.edu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Wall Street Journal reports that Yahoo is working on a &#8220;massive&#8221; effort to overhaul the Internet search company&#8217;s brand.\u00a0 School of Management Professor Susan Fournier, an expert on branding, can offer insight about the strategy and tactics of such major re-branding initiatives. Contact Susan Fournier, 617-353-2773, fournism@bu.edu<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[1352,418,724],"_links":{"self":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/1718"}],"collection":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/comments?post=1718"}],"version-history":[{"count":7,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/1718\/revisions"}],"predecessor-version":[{"id":1726,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/posts\/1718\/revisions\/1726"}],"wp:attachment":[{"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/media?parent=1718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/categories?post=1718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs-devl.bu.edu\/bunow\/wp-json\/wp\/v2\/tags?post=1718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}