Advertising bargains in a recession

Advertising Professor Tobe Berkovitz, associate dean of the College of Communication, says the recession means there are plenty of bargains to be had for advertising buyers, except on bona fide hits on broadcast and cable TV.

“There is a glut of media options, so the supply-demand chain favors advertisers rather than the media.  Digital and social networks are where the action is, but even these are not drawing premium prices because they’re still trying to figure out how to monetize their popularity.

“The bargain basement of bargains are the newspapers.  Print readership dropping like a rock, with bad press further driving down space costs.  And local TV is begging for dollars with local news almost in as dire straights as their print counterparts.  Magazines, meantime, are sinking.

“So where are the bargains to be had?  Pretty much everywhere!”

Contact Tobe Berkovitz, 617-353-3447, tobetv@bu.edu

Geithner vs. Krugman

School of Law Professor Cornelius Hurley, director of the Morin Center for Banking and Financial Law, says the onging debate between Treasury Secretary Timothy Geithner and columnist and Nobel winner Paul Krugman is revealing.

"The Geithner vs. Krugman debate is interesting.  At least we can be confident that Krugman hopes Geithner suceeds, unlike others with which the administration has locked horns recently.  Krugman's characterization of the toxic asset purchases as 'cash for trash' will, however, be valid if the so-called PPIPs end up overpaying for bank assets."

Contact Cornelius Hurley, 617-353-5427, ckhurley@bu.edu

How to think about online learning

Dean of Metropolitan College Jay Halfond comments on recent data showing that one in five college students is taking at least one course online.  Dean Halfond offers commentary on online learning and how it fits into today's educational marketplace.

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Microsoft’s new “PC-beats-Mac” ad a “no-brainer”

Advertising Professor Tom Fauls, a veteran of the ad industry, says Microsoft's new advertising strategy emphasizing the lower cost of Windows PCs vs. Macs, is smart but may not gain much.

"For Microsoft to leverage the value issue in the depths of the recession is a no-brainer.  This new spot is far less painful than previous campaigns (the Seinfeld-Gates spots are still wince-worthy, even as a memory).

"But the new campaign reinforces the status quo.  Macs aren't for everyone because you do need more money, and it helps to be confidant and cool.  Apple doesn't have the sales volume, but their more exclusive brand lets them keep those higher prices (and margins). 

"The Microsoft campaign may be strengthening Mac's grand attributes while driving a few more low-profit-margin PC sales."

Contact Tom Fauls, 617-353-2355, tfauls@bu.edu

Associate Dean Tobe Berkovitz on Obama’s internet town hall meeting

Geithner calls for major overhaul of financial rules

Boston University Law School professors react to Treasury Secretary Geithner's wide-ranging plan to overhaul financial regulation.

Professor Cornelius Hurley, director of the Morin Center for Banking and Financial Law and former counsel to the Fed Board of Governors:

"Secretary Geithner has kicked off the debate over regulatory reform starting with systemic risk.  Regrettably, the proposals continue the Fed's failed policy of 'constructive ambiguity' regarding too-big-to-fail firms.  I applaud Geithner's suggestion that TBTF firms have to be identified ahead of time.  However, we now know that such firms and their uninsured creditors have an advantage that takes the form of the taxpayers' safety net.  The funding benefits of that safety net have to flow to the general treasury of the U.S., not to the bottom line of TBTF firms.  Otherwise, we are doomed to re-live this cycle."

Professor Tamar Frankel, an authority on securities law and author of "Trust and Honesty: America's Business Culture at a Crossroad":

"The market we have today does not signify freedom for investors, but freedom for a few very tightly controlled, very large concentrations of investors' money.  This is private power and like any power it requires counterveiling power.  I just hope that the government exercises a counterveiling balance to the private power holders, rather than taking them over.  And rather than rely on self reporting, which unfortunately may note be reliable any more, let government begin to rely on government examinations by experts."

Robert R. Bench, senor fellow at the Morin Center for Banking and Financial Law and former deputy Comtroller of the Currency:

"Under this proposal, the game changes from "too big to fail' to 'big enough to qualify for FDIC liquidation,' which should foster more market discipline on these institutions, in addition to the major increases in government supervision proposed by the Treasury.  The administration is smart not to propose at this time any restructuring of the existing financial agencies.  All agency personnel need to stay focused on managing the crisis and not on the game of bureaucratic musical chairs."

Contact Cornelius Hurley, 617-353-5427, ckhurley@bu.edu

Contact Tamar Frankel, 617-353-3773, tfrankel@bu.edu

Contact Robert Bench, 617-353-5428, bobbench@bu.edu

International Relations Professor Kevin Gallagher comments on Clinton’s trip to Mexico

Netanyahu promises peace effort

Journalism Professor Robert Zelnick, author of "Israeli Unilateralism: Beyond Gaza" and former ABC News correspondent, says that the Israeli Labor Party joining the coalition with Israeli PM-designate Benjamin Netanyahu's party means Netanyahu has an opportunity to make peace with the Palestinians.

"The accord with Labor gives Netanyahu some flexibility to deal with both U.S. peacemaker George Mitchell and Palestinian negotiators without his government cracking apart.

"And, should he move in the direction of compromise and peace, he could counter opposition from right-wing members of his coalition by making Tsipi Livni and her Kadima opposition an offer they can't refuse to come back to the coalition, even as the right-wing factions depart.

"At the very least, Netanyahu appears ready to talk business with the Obama team, if not the Palestinians."

Contact Robert Zelnick, 617-353-5007, bzelnick@bu.edu

New oversight for non-bank financial entities

Former Deputy Comtroller of the Currency Robert Bench, now senior fellow at the BU School of Law's Morin Center for Banking and Financial Law, says a new financial receivership regime must be created to permit the orderly "wind-down" of assets at non-bank financial institutions -- like AIG and hedge funds.

"Use of existing bankruptcy laws for large financial services holding companies, simply, would be a nuclear event for financial markets and the economy because bankruptcy would freeze financial transactions globally.

"Without a federal regime to orderly unwind systemically important financial holding companies, and to escape the nuclear consequences of the applicability of traditional bankruptcy laws, the only option available is to 'keep the ball in play' through taxpayer bailouts."

Contact Robert Bench, 617-353-5428, bobbench@bu.edu

Experts say play time can reduce stress in bad times

In today's tough economic times, perhaps the biggest fear is depression.  So people work harder, head home to help with the chores and rest before starting the cycle anew. What's really missing from this rigidity and high stress is play -- the time for sports, enjoying friends, even going back to childhood activities. Not sure of what recreation works for you? Keep a diary of the moments of well-being, suggests Michael Otto, director of the Center for Anxiety and Related Disorders in a USA Today story about the play-challenged. Work without play also leads to missing on important physical and mental health benefits.