In a bid to become more relevant to the hardware side of the mobile-phone business, reports say Microsoft will unveil a new line of phones (code name “Pink”) with social-networking capabilities — different from the “Windows Phone,” expected later this year. School of Management Professor N. Venkat Venkatraman, head of the Information Systems Department, says he’s not convinced the strategy will work.
“It’s not clear to me why Microsoft is pursuing dual directions with its mobile phones as it may confuse the issue rather than clarifying it. In any event, the mobile space is more exciting than ever.”
Contact N. Venkat Venkatraman, 617-353-7117, venkat@bu.edu
